Archive for the ‘Greenpeace’ Category
In my original email to LEGO (via the Greenpeace website), I tried to be as brief as I could. Sadly, all I got was a generic reply that did not address the issues I was raising. Here is the correspondence to-date (any further responses from Lego will be appended as comments by me):
From: Martin Lack
Sent: 04 July 2014 19:48
Subject: Invest in the future not the past – stop sponsoring Shell
Fossil fuels are a 19th century technology and a finite resource. A post-carbon era is inevitable, the only question that remains is whether 10 billion humans will be able to share in it.
I’m really disappointed to learn that you have agreed to help Shell clean up its image, while it helps to endanger the environmental biodiversity of the Arctic.
You claim that it is your ambition to protect children’s right to live in a healthy environment, both now and in the future. If that is true, please cut your ties with Shell now.
On 17 July 2014 10:08, CustomerResponseTeam@LEGO.com <CustomerResponseTeam@lego.com> wrote:
Dear Martin Lack,
Thanks for getting in touch with us.
I’m sorry to hear you feel so strongly about our co-promotion with Shell. We really appreciate you taking the time to write and share your concern with us, and I’ve passed your thoughts and opinions to our promotions team.
We’re determined to help make the world that children will inherit a better place. Our unique contribution is to inspire and develop children through creative play. By entering a co-promotion like the one with Shell, we can put LEGO® bricks into the hands of even more children around the world. This allows more children to develop their imagination and creative skills through building and creating models with LEGO bricks.
The Greenpeace campaign focuses on how Shell operates in one specific part of the world. We expect that Shell lives up to their responsibilities wherever they operate and that they take appropriate action to any potential claims should this not be the case. We’re sad to see the LEGO brand used as a tool in any dispute. We believe this is a matter where Greenpeace and Shell must work out their differences between themselves.
For more information, you’re welcome to read our CEO Jørgen Vig Knudstorp’s comment on this Greenpeace campaign. There’s also more information about our responsibility agenda in this area of LEGO.com. More information on the environmental targets that we have set for ourselves can be found here.
Please let us know if you need anything else.
Thank you for taking the time to personalise your response to me; and for explaining LEGO’s thinking in working with Shell. I understand and accept that, since Lego is itself a product of the petrochemical industry, such a “co-promotion” makes good business sense. However, the Arctic is not just a “specific part of the world” in which Shell is operating. In order to preserve a habitable planet for future generations, the Arctic is somewhere that Shell should not be operating! Even if it were good, therefore, this makes Shell’s operational safety record (etc) irrelevant.
The only reason it is now possible to operate in the Arctic is because the ice is melting; and most of the ice is melting because of the exponential growth of fossil fuel use since the Industrial Revolution. Humans may well use fossil fuels to make all sorts of things (including Lego) but this does not make it right for us all to disregard the long-term consequences of continuing to pump geospheric carbon (i.e. that derived from fossil fuels) – in the form of CO2 – into the biosphere (i.e. the atmosphere and the oceans). In combination with deforestation and the exponential growth of livestock farming, global warming and ocean acidification were therefore an inevitable result of the exponential growth of the human population on this planet since the Industrial Revolution. However, now we know we are in a hole, is it not time we stopped digging? See my blog post regarding the Rio+20 Summit: ‘When in hole keep digging?’ (21 June 2012).
If LEGO truly wants to preserve a habitable environment and planet, it should place conditions upon its support for Shell. Given that the vast majority of relevant scientists agree that there are now 5 times more fossil fuels left on this planet than it would ever be safe for us to burn – something the IEA, IMF, OECD and Pentagon all acknowledge – LEGO needs to encourage Shell to find alternative means to meet (or reduce) global demand for fossil fuels. As such, although “turkeys will never vote for Christmas”, the petrochemical industry needs to invest in finding non-fossil alternatives for its current products. Such things definitely exist (e.g. biosythetic fuels and energy from waste products). What is lacking is the corporate will or political incentive to pursue them. Things that are worth doing are rarely the easy option. Shell’s exploration in the Arctic is both the wrong option and the lazy option; one that is collectively endangering the future habitability of this planet.
Therefore, I hope I may look forward to LEGO placing conditions upon its future support for Shell, which needs to adopt a long-term business strategy that does not contradict the science and economics underlying the call for humans to leave the vast majority of fossil fuels in the ground. For more information, please see this recent blog post: ‘Geoscientists get all ethical about climate change’ (2 May 2014).
Yours very sincerely,
But Greenpeace UK will just keep re-posting it… Here is the latest email from their Head of Arctic Campaigns, Ben Ayliffe:
I think we might have offended someone. This morning we were shocked to learn that our viral video calling on LEGO to break its lucrative partnership with oil giant Shell has been REMOVED from YouTube!
More than 3 million people have viewed this video in less than three days. People everywhere are sharing it with friends and loved ones, shocked to learn that this dearly-loved children’s toy brand is helping Shell clean up its image. Now our important message is being attacked, and it’s time to ramp our efforts and fight back.Our ad might have offended the likes of LEGO, Shell, and its corporate pals. But this is nothing compared to what Shell wants to do to our beautiful Arctic. Despite the real risk of a terrible and unstoppable oil spill, it continues to forge ahead to plunder every last drop of oil it can from this pristine environment.
The only reason Shell can get away with it is by forming public partnerships with the brands we all love. And we’re sorry to say this includes LEGO. Their deal involves everything from incentivising fuel purchases with free Lego kits, to plastering the Shell logo on the side of millions of children’s toys.
If Shell had its way, it would drill for oil in every corner of the planet. So it’s up to people like you and me to make sure that doesn’t happen. Not now, not ever. Ask Lego to stop its partnership with Shell today.
In the past we’ve helped delay Shell’s plans in the Arctic and opened up the public’s eyes to their dangerous plans. Now Shell is desperately trying to rebuild its reputation by partnering with beloved brands like LEGO. But LEGO doesn’t have to play along.
Please watch this video and send your message to LEGO right away. Let’s move one step closer to kicking Shell out of the Arctic.
Thanks for getting involved.
Latest email from Greenpeace:
Five months ago, they tried to silence us. They arrested our activists, and threw them in jail for peacefully protesting oil drilling in the Russian Arctic. The oil giants thought they could scare us away with intimidation. But as long as the Arctic is in danger, we’ll take action to protect it. We’re ready to do whatever it takes to prevent an oil spill in the home of the polar bears. This morning, 80 activists confronted a tanker carrying the same oil the Arctic 30 protested against to a refinery in Rotterdam. Seven of the original Arctic 30 joined them.
Join the action, tell Shell and Gazprom that Arctic drilling is a losing battle.
As dawn broke, a dramatic chase unfolded with the Rainbow Warrior chasing the Russian tanker into Rotterdam harbor and the Esperanza speeding in to support the Warrior. As the tanker slowed down to turn, the more nimble Rainbow Warrior slipped in front and put itself between the tanker and the dock where it was to unload the oil. Dutch police then quickly stormed the Warrior taking control of the ship and arresting the crew. They are safe and are currently in contact with colleagues on the ground. This isn’t just any oil. It’s the first ever Arctic oil extracted from ice-covered waters by Shell’s partner, Gazprom. It comes from the Prirazlomnaya platform, where the Arctic 30 were violently arrested following a peaceful protest last year.
These aren’t just any activists. Despite spending two months in jail for their last protest, seven of the Arctic 30 are back, defiantly fighting for the Arctic. Their fellow brave activists witnessed their unjust detention, but refuse to be silenced.They know the Arctic is too valuable to lose. They aren’t alone. You, me, and over 5 million people are standing with them.
Plagued by our daring actions and relentless pressure, oil giants and investors are finally waking up to the risks of drilling in the frozen north. Just last month, Shell backed out of their Arctic drilling plans. If we keep up this momentum, we know we can win.
As a citizen and consumer, you have the power to resist the destruction of the Arctic. We engage in peaceful civil disobedience because public confrontation is often the only way to get results from billion dollar companies.
But only you, and our millions of dedicated supporters, can amplify our voice.
Wherever they go, we’ll follow. For every plundered drop of Arctic oil, we’ll make sure the other oil giants pay the price of humiliation and infamy. However they try to destroy the Arctic, we’ll be there to stop them. Thank you for standing with us.
Thanks to Greenpeace for the inspiration…
Industry has been manufacturing doubt regarding inconvenient science for decades. They have confused the public and paralysed our politicians. All we must do now is deal with the consequences.
Over to Greenpeace for the call to action:
Is this what it would take to get action from the government on climate change? http://bit.ly/1hg9TVM
With a climate change denying environment minister like Owen Paterson in charge, it may well be. But we don’t have to wait to see. Join the call to sack Paterson – and replace him with someone serious about climate change. http://bit.ly/1hg9TVM
What more can I say?
Most recent Email received from Greenpeace:
2013 was undisputably the year of the Arctic, and if you skip to the end of this email, you’ll find a link to a film that relives some of the highlights.
But don’t go just yet, because I want to pass on an amazing victory that you have been instrumental in achieving, even if you didn’t realise it. It involves the world’s largest palm oil trader and an incredible new commitment that could mean the difference between saving or wiping out the last Sumatran tigers.
Making palm oil shouldn’t mean destroying Indonesia’s rainforests. But dangerous and greedy companies are trashing them to grow oil palms. It’s pushing orangutans and tigers ever closer to extinction.
My colleagues have spent months investigating the palm oil industry. Everywhere they went – whether investigating oil palm grown illegally inside a national park, speaking to families trying to protect their livelihood, or working with charities that rescue animals from palm oil companies’ bulldozers – they came across the same name.
That name was Wilmar International.
You probably haven’t heard of Wilmar, but you’ve almost certainly bought something containing its palm oil. Wilmar is a commodities trader and 45% of the world’s palm oil passes through its hands – some coming from a number of very unsavoury companies.
Our evidence linked Wilmar and its customers to the destruction of tiger and orangutan habitat, human rights abuses and conflict with forest communities.
And throughout the autumn, we exposed how Wilmar was laundering this dirty palm oil and selling it to major brands, like Gillette, Ferrero, Cadbury, L’Oreal and Clearasil. Our campaigners in Indonesia protested at Wilmar’s offices and rolled out massive banners in freshly-cleared forest, showing Wilmar’s customers just what they were buying.
Then something interesting happened.
First Ferrero announced a detailed, ambitious plan to only buy forest-friendly palm oil. Then Mondelez (which makes Cadbury) and L’Oreal made an initial commitment to no deforestation (although they’re still working out the details).
And when its customers started moving, Wilmar had no choice but to follow suit.
On 5 December, Wilmar announced it would stop clearing forests and buying oil from companies that it knew were engaged in forest destruction. “We know from our customers and other stakeholders that there is a strong and rapidly growing demand for traceable, deforestation-free palm oil,” said Wilmar’s CEO, Kuok Khoon Hong as he launched their new ‘no deforestation’ policy, “and we intend to meet it.”
Even though you won’t have sent an email to Cadbury or L’Oreal about their palm use, being part of Greenpeace meant that you didn’t need to. Just the possibility that you and millions of others around the world might take action was enough to persuade these companies to act now. That’s the kind of power you hold.
So thank you for helping to make such outstanding progress, and for everything else we’ve achieved together this year.
And now here’s that video!
|Happy new year,
[Greenpeace (and me)]
This news just in from Greenpeace:
Prepare yourself for some great news:
The Arctic 30 have been granted amnesty by the Russian parliament!!
This means the legal action by Russia against the Arctic 30 can come to an end and the 26 non-Russians will be free to return home to their families as soon as they are given exit visas by the Russian authorities.
While we’re breathing a huge sigh of relief, they still aren’t home yet. And Gazprom and Shell are still planning on drilling for oil in the Arctic. If you haven’t already sent a message to Shell’s new CEO, click here.
I think the best thing to share with you about the amnesty decision is from one of the Arctic 30.
“I might soon be going home to my family, but I should never have been charged and jailed in the first place. We sailed north to bear witness to a profound environmental threat but our ship was stormed by masked men wielding knives and guns. Now it’s nearly over and we may soon be truly free, but there’s no amnesty for the Arctic. We may soon be home, but the Arctic remains a fragile global treasure under assault by oil companies and the rising temperatures they’re driving. We went there to protest against this madness. We were never the criminals here.”
It is not clear when the non-Russian crew among the Arctic 30 will be able to leave Russia. They don’t have the correct stamps in their passports because, well, they were brought to Russia by commandos after being illegally seized in international waters.
This fight continues. Accepting amnesty does not mean admitting guilt. It means we can focus on what this is really about: saving the Arctic.
You have stuck with this story since the beginning. The most important thing you can do now is to help everyone you know understand that this is still far from over. The Arctic 30 were in the Arctic to bring attention to the absurdity of Arctic oil drilling. Tell Shell’s new CEO to ditch the deal with Gazprom and leave Arctic oil in the ground.
Keep this fight alive.
P.S. If you’re on Facebook, share this post today. Let your friends and family know there is still no amnesty for the Arctic.
Lloyds of London have warned that fossil fuel exploration of the Arctic will damage an important ecosystem. With that in mind, here is the latest email I have received from Greenpeace:
Any moment now, Gazprom will pump the first drops of oil from beneath the icy Arctic seas.
But Gazprom’s plans to open up huge areas of the Arctic to drilling depend on its powerful partner, Shell. This January, Shell has a new boss taking over. That means we have a major opportunity to stop both companies from destroying the pristine Arctic.
Why would he listen to us? Because Shell’s investors want to make money, not take risks. Shell’s board want the investors to be happy, and as a new CEO, he will want to start with a clean record.
More and more industry insiders are warning that Arctic drilling is a losing battle. Shell already suffered a massive PR fail and a criminal inquiry for its series of mishaps trying to drill in Alaska last year. And Gazprom, already infamous for a 2011 rig accident in which 53 people died, came under serious fire recently for its role in the imprisonment of the Arctic 30.
This might be the best chance we’ve ever had to protect the Arctic. If Shell scraps Arctic oil, Gazprom will be cut off from the resources it needs to expand oil drilling to grotesque proportions. And it will send a clear signal to other oil companies that Arctic oil just isn’t worth the risk.
Our movement to save the Arctic is incredibly strong. We sent 2.5 million messages to Russian embassies demanding freedom for the Arctic 30, who were finally released on bail last month. Nearly 5 million of us have added our voices to a call to create a global sanctuary in the uninhabited area around the North Pole, protected from oil drilling and destructive industry. We won’t stop growing, or fighting, until we win.
Thank you for everything,